WestRock (Formerly MeadWestvaco) teamed with Commonwealth Architects to create a Customer Experience Center especially for client Coca-Cola. The 4,000-square-foot suite within a mixed-use building, White Provision, is located in a high-end district of Atlanta.
Designed to reflect Coca-Cola’s culture and aesthetic, the newly rehabilitated packaging studio at White Provision is a reminder of the classic qualities of Coca-Cola and its dynamic vision for the future. WestRock’s goal was to provide a space that Coca-Cola could use for creative thought and that WestRock could use as a work space and marketing tool. Sustainability also played a significant role in the development of the Customer Experience Center.